L'Oreal Excel Hicolor Highlights Magenta 34 g (3-Pack)

Amazing stuff!!! I will most definitely be buying again....its beautiful colour for SUMMER And when the sun hits my hair BAM its a stunning red I couldn't be happier 😊My story...Had a bit of a bleach disaster ombreing my hair and vowed never to go near bleach again!!! So how was I going to achieve red for the summer??I Done tons and tons of research and this product kept being mentioned, so I went ahead and purchased 👍😊I have dark hair anyway but over the years I have dyed my hair black/blue black etci will soon to be hitting my mid 30's and have wanted my hair red for so long, I needed to achieve my ultimate goal of having red hair WITHOUT the use of bleach!!So....I ordered 3 of these and trust me you will need them if you have dark medium length hair😊It took me 3 days to achieve my colourDay 1 - used colour b4 brought me back to my Natural hair colour... 1 was enough for me it did pong a bit I wanted red hair so I dealt with it lol this was good stuff and left me with no dye in my hair what so ever, followed the steps religiously and left my hair dry naturallyDay 2 - used 2 hair boxes of dye with 30 Volume developer I purchased the loreal developer from amazon too but get the larger size as your gunna need it.Add dye to hair from tip to about 2-3 cm away from root and leave on for about 10-15 mins then add rest of dye to root area for time specified, wrap hair in clingflim or carrier bag, (I put a winter hat on over my Clingfilmed hair, kids and hubby had a good laugh 😂)Rinse in LUKEWARM TO COLD WATER and condition, left to dry naturallyDay 3 repeat day 2 BUT I didn't add any dye to my roots as they took very well 😃My hair came out just the way I want it, i know using this again will achieve a brighter colour but for now I am very happy with the resultsMy hair is not dry or damaged in anyway so this dye is great for me!! And best bit so cheap too!!!Just wanting to share my experience and hope it helps but I am NOT a hairdresser, i have been so disappointed leaving hairdressers over the years so for 10 years i have dyed and cut my own hair so I know what works for me everyone is different so.....My advise is ALWAYS do a patch test And Research research research there is loads of advice out thereI hope this review has helped and Hope you get the results u want!!good luck everyone 🍀😊 xxx

I have been using this for just under a year, looks amazing! I have so many compliments all the time and people often call me the little mermaid 😂 I used this all over the first time, and then just every few weeks touched up my roots, I use Manic Panic Pillarbox red for my ends and it looks great and very even!(Ignore the silly photo 😂 it shows my roots when freshly done!)

Hair dye colours dark hair, I am in Love with this colour mixed with loreal hi colour magenta creates a beautiful red hair colour! Works on dark hair for a vibrant finish

Colour payoff was great, this was dyed onto virgin 1b hair, mixed 2 tubes with 30 vol developer and let it sit for about 30 mins. Please do a skin test to make sure you’re not allergic. The colour didn’t fade much for me even a year later, my hair did end up a bit brittle but I think that’s because I didn’t really deep condition as much as I should’ve.

Hair turns out amazing everytime, my natural hair is a medium brown and in able to achieve this colour with this dye

This must be used with developer can't be used without. Lovely red colour but does fade quite quickly. Easy to use

This is how I used to have my hair colour. Then I found a home use kit that was a reasonable price and used that happily for quite a few years then the cost of living etc went up and the cost of the hair colour kits went up. This was when I had to do something so I went back to using the old peroxide and hair colour again. Especially the offer on this item was a something to think of. And with me having very short hair most of the DIY hair dye kits go in the bin. You can't keep it because it expands in the plastic bottle and can blow as the bottle gets thinner the more it expands and it can go with an audible pop and make a mess. At least this way my friend can use as little or more as is needed. When I was trying to find the colour I wanted at a price that wasn't just silly I spotted this one. I thought it was very cheap then after getting them I found the difference in the amount you get and then the penny dropped, these are smaller tubes. But even with that this is the only colour that was as close as the one I wear. I won't change now I've found it again I'm staying with this seller and product.

the product says dark hair only which had me worried as I have dark brown natural roots but some prices of previously bleached blonde now faded orange from being dyed redyou can use different devolper level to cover the different ranges of colours and has (all be on a small test strand ) minimally bleeding of colour